Private Label Coffee

Step 1: Kick-off and research

To get started, we’ll work with you to ensure we understand your audience, the types of drinks you’re looking for, the equipment you have available, the anticipated volume, menu price points and margin expectation. Plus, working with you to refine your desired market positioning, understand your competitors and establish how your new coffee will give you the advantage.

This will help us create a coffee blend that fits your needs and exceeds your expectations!

Step 2: Coffee Sourcing

Our team of coffee sourcing experts are among the best in the industry. With access to some of the finest coffee beans from around the world, we are committed to sourcing the perfect bean or blend for your business. We understand that different businesses have different needs, which is why we take the time to explore the cost implications and benefits of various sourcing methods. From Direct Trade to Fairtrade, Organic, and Rainforest Alliance, we’ll help you choose the best option for your business.

Step 3: Taste Profiling

We’re here to help you find the perfect coffee that matches your taste preferences, to ensure your customers will keep coming back for more. Our team of sensory experts are here to guide you through the process. All you need to do is tell us about the coffees you like and we’ll take it from there. We’ll assess our coffees and even compare them to our competitors to ensure that we find the best match for you. So sit back, relax, and let us do the work for you!

Step 4: Blend Creation and Sampling

We understand that finding the perfect blend for your business can be a challenging task. By combining your commercial needs, sourcing approach, and flavour profile, we’ll create a proposed blend for you to sample. We’ll refine it to create your perfect blend with your input before trialling it on your equipment. This will allow you to understand better how the blend works in your specific environment and ensure that everyone is on board with your new blend.

Step 5: Packaging and Branding

Whether you’re looking for bespoke packaging or out-of-the-box, pre-formed options for retail or flat laminates for wholesale supply, we’ve got you covered. You can choose to print on the pack or apply labels to get the look you want, and we’ll ensure that freshness is always preserved.

If you’re starting from scratch, our in-house marketing and design team can help you create a whole new coffee brand that meets your unique specifications. Alternatively, you can choose to apply your existing branding to your packaging. Whatever you decide, we’ll work with you to create something impactful that will make your product stand out on the shelves.

Step 6: Launch!

Launching a new coffee brand can be a daunting task, but with our help, you can plan for a successful launch. Our staff training tools, sales information, and POS communications will ensure that your team is well-equipped to introduce your new brand to your customers. And with Matthew Algie’s expertise, you can rest assured that your coffee will be well-received. So, let’s work together to make your coffee brand the talk of the town!